Portraits are as important today as ever, whether it's a selfie for Facebook, a casual shot for Match.com, a business portrait for LinkedIn or something more formal for your company's Annual Report, a good portrait helps show the world who you are. My key to a great portrait--after getting the lighting just right, of course--is to help the person relax and be natural in front of the camera. Sometimes it's easier to do than others but it's always worth the effort.